Reliance Intelligence · 2026

7 in 10 Configured · Daily Engagement

Problem Statement

• Push drives about 40% of traffic in traditional news products, but generic notifications create noise.
• Users needed control over what they receive and how often they receive it.

Impact

• 7 in 10 News users configured and customized their own alerts.
• Users who personalized their alerts returned at ~1.5× the D7 rate of those who didn't.

Solution

• Built a configurable notification system with controls for category, frequency and briefing length.

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